Organizational Change Management

  • Public / In–House: 2 Days
Formats Offered
  • Public
    • Web–Based
  • In–House
    • Live Classroom
    • Web–Based

Driving and inspiring change is a challenge for many organizations and leaders. Some get it right and for those who do, there are very specific critical success factors.

Many projects fail due to individual-, organizational- and cultural-related reasons, which are not adequately understood or addressed by leaders in key roles. As a result, people are unable or unwilling to embrace and sustain change. Understanding and managing these areas and their complex interactions are all critical factors to achieving successful change.

In recognition of a deep need expressed within the IT industry, Pink Elephant has updated its organizational change management course portfolio to better meet the demands faced by today's IT and business professionals.

Course Overview

This updated three-day course provides attendees with the core concepts and leadership practices intrinsic to organizational change management, as well as strategies on how to gain employee commitment and overcome resistance. Participants will obtain knowledge of techniques for inspiring and leading staff to embrace and sustain change to keep the organization moving in the right direction.

The course also goes beyond concepts and, using Pink's 20/20 change model, participants will engage in many practical exercises and case studies to apply best practices for leading change.

By using the Pink 20/20 model as a framework, attendees learn how to define why a change is necessary, and why getting the right leadership support is important, as well as how to put together a detailed plan for the change, execute the change plan, and ensure the change is sustained in the organization. There is a lot of discussion about how to practically apply what you have learned in class to your organization.

What is Pink Elephant's 20/20 Change Model?

Pink’s 20/20 change model is a four-phase model that first clarifies your organization’s business objectives, ensures the change initiative will align with the over-arching business objectives, and embeds the change within the culture and practices of the organization.


Here are the four phases of the Pink Elephant 20/20 Change Model:

Phase I – Clarify and Align

  • Pinpoint the business objectives that your project or team needs to align with and determine what needs to be done to realize these objectives, as well as whether it’s worthwhile to undertake this project right now.
  • Identify how this project will move the organization closer to achieving its business objectives, which will make it clear how near/far your team’s objectives are from those of the business.

Phase II – Plan and Approach

  • Determine the various steps that need to be taken to implement this change, including what needs to be done, by who, and with what resources.
  • Decide on an appropriate methodology and, as you proceed, continually validate progress to ensure you are on the right track.

Phase III – Engage and Implement

  • Determine how to engage with your people to empower them with everything they need to get the job done, as well as to accept and adapt to the change.
  • Remember that as a leader your job is to help others achieve stated goals.

Phase IV – Validate and Sustain

  • Determine if you have accomplished what you set out to do by:
    • Identifying key performance indicators at the outset and validating they are being achieved as you proceed.
    • Observing the impact of the change on customers and business goals.
    • Observing if employees are truly committed to the permanence of the change, working in a different and more efficient way, and if they are motivated to build on the change through additional improvements and benefits.
Learning Outcomes

Course participants will learn how to:

  • Use specific leadership theories and team dynamic concepts to manage people through the major phases of change – unfreeze, change, freeze
  • Use the Pink Elephant 20/20 organizational change model to lead and manage people through a change initiative
  • Apply a SWOT analysis to understand the organization's external and internal environment to help leaders define the problem that needs to be solved and create a sense of urgency about it
  • Develop an organizational change management plan to define, agree-upon, and manage the work effort needed for the people side of a change initiative
  • Build an effective change leadership team and change agent network to support the change initiative
  • Develop an organizational change vision, strategy, and road map
  • Understand why a stakeholder engagement plan is important, and what the best practices are for creating and executing an effective plan
  • Understand why communication as well as training and development plans are important, and what the best practices are for creating and executing effective strategies and plans
  • Assess organizational change readiness to ensure the organization has the right change capacity and capability
  • Provide the right leadership style to lead the planned change activities
  • Develop quantitative and qualitative user adoption measures to show the positive effects of the people side of change
  • Identify the activities required to formally close the organizational change management initiative and transfer ownership for sustaining the change to the relevant stakeholders
  • Use the templates from the course, based on Pink Elephant's 20/20 organizational change model, and understand the many key questions you need to ask under each of the model's components
Who should attend?

This is a management-focused course and designed for those who lead, manage, and/or support organizational change initiatives, including:

  • Senior leaders/managers: CIOs, VPs, AVPs, directors
  • Program, project, and business managers
  • Change managers/leaders and change agents
  • Business analysts
  • HR and organizational development practitioners
  • Individuals aspiring to become change managers and leaders
Course Instructor

The course is taught by one of Pink’s most senior consultants – all of whom have decades of experience helping organizations plan for and implement major change. During the course and based on their consultants’ case books, there are numerous real-life examples discussed that detail how leaders have applied the concepts and theories described throughout the agenda.

Exam & Certification

The exam is offered through Professional Designations Corp.

  • One-hour, closed book, and consists of 30 multiple-choice questions.
  • A passing score of 70% – 21 correct answers – is required.
  • After completion of this course, you may apply for self-directed learning PDUs through PMI. A letter of attendance is available upon request.
Course e-Materials

Material for this course will only be provided as downloadable soft-copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs and can only use the files under Pink Elephant's Terms of Use.


If you would like more information on any of the options below, please call us at 1-888-273-PINK, email us at, or ask your questions via our convenient Chat window at the bottom-right corner of this page.

Training Method Description Purchase Options
Public, Virtual Web-Based On specific dates through the year; hosted live, online, with our expert instructor. If you are an individual:
  • Purchase below in the shopping cart.
If you are looking to train your team:
  • Purchase a Team Public Training Pass – purchasing your seats in bulk means volume discounts, which vary depending on how many seats you purchase at once.
To get a quote, open the Chat window below, or contact
Team Training On dates convenient to you; exclusively for your team, hosted live online or at your location with our expert instructor.

Get a quote to train your team – open the Chat window below, or contact

Shopping Cart

View terms and conditions related to public courses.

Fees do not include applicable tax, which is payable for all events presented in Canada.

To purchase the Organizational Change Management Essentials course, select one of the options below:

Option 1 – Virtual, Live Team Training
On dates convenient to you; exclusively for your team, hosted live online by our expert instructor. Get Quote
Option 2 – Team Training Pass
Purchase your seats for public courses in bulk and save up to 20%. Your staff do not have to attend course(s) together. Get Quote
Option 3 – Public Courses

On specific dates throughout the year; hosted live, online, with our expert instructor.

To purchase only the Organizational Change Management course, select one of the options below.

Do you need a quote as part of your approval process? Get Quote
Purchase Course

Do you need a quote as part of your approval process?

Get a Quote
Course Summary

Public / In-House: 3 Days

Formats Offered
  • Live Classroom
  • Web-Based
  • Live Classroom
  • Web-Based

Exam Provider
Professional Designations

The Not-So-Secret Top 5 Reasons to Choose Pink's Trainers
Save Up to 30% on Public Courses
Purchase Course
Course Dates for Organizational Change Management
Course Fee
Public Dates - Virtual Classroom
Jun 05-07 2023
USD 2,640.00
Public Dates - Virtual Classroom
Oct 23-25 2023
USD 2,640.00